Domo Acquired by Progress: 5 Domo Alternatives (2026)

Short answer: Progress Software bought substantially all of Domo's business for $400 million, and the deal closed on September 22, 2026. Domo is not shutting down, and your contract carries over to Progress. Nothing has been announced about pricing or the roadmap yet. Your renewal is when you'll find out what changed. If you mostly use Domo for dashboards on data that already lives in a database or warehouse, you have cheaper options with published pricing, including DashboardFox from $99/month. If you depend on Domo's 1,000+ connectors and Magic ETL, you'll need a replacement for the data pipeline as well as the dashboards, so plan the move carefully.

What happened to Domo

Domo spent most of 2026 under financial pressure. Here's the sequence:

Progress says Domo brings more than 2,400 business customers. Its stated plan is to pair Domo with the Progress Data Platform to help customers "connect, govern, and activate enterprise data for AI." It has not published a Domo roadmap, a pricing change, or a rebrand.

If this sounds familiar, it's the same pattern we covered when ThoughtSpot absorbed Mode and when Qlik acquired Datapine. The product keeps running, and the changes arrive later.

What changes for Domo customers, and what doesn't

What doesn't change right away: your dashboards, data, users and login. Progress has said it will continue serving Domo customers and supporting the platform. The signed terms of your agreement still apply.

What has already changed: the company on the other side of your contract. Because this was an asset purchase, customer agreements were assigned to Progress. Your written terms carry over, but verbal promises, roadmap commitments and "we'll take care of you at renewal" conversations with your old account team generally don't.

What could change at renewal: Domo already used a credit-based consumption model, where data ingestion, storage, ETL runs and AI features all draw from one pool of credits. That gives a new owner several quiet ways to change what you pay without touching the list price:

• How many credits a given activity consumes
• Which features draw from which credit pool
• Rate cards for new workloads, especially AI
• Minimum contract size and term length at renewal
• Packaging, if Domo is folded into a larger Progress bundle

None of these has been announced. But these are the levers that typically move after an acquisition, and with Domo they're already built into how billing works. For more on how the credit model works today, see How Much Does Domo Cost?

Before your Domo renewal: a 6-step checklist

Whether you stay or go, do these before you sign anything new:

1. Pull your signed agreement and order forms. Check the assignment clause, any renewal price cap, the auto-renewal notice window, and what happens to your data when the contract ends.
2. Run an export test now. Export your most important DataSets and note what doesn't come out cleanly. Magic ETL dataflows, Beast Mode calculations and card logic don't move to another tool as files. Knowing what it costs to leave is your best negotiating leverage.
3. Measure your credit consumption. Get three to six months of credit usage by activity. If refreshes and ETL runs drive most of it, that's where any repricing will hit.
4. Keep the term short. Unless Progress puts a price cap, frozen credit definitions and a roadmap commitment in writing, a 12-month renewal keeps your options open.
5. Ask for a change-of-control or material-change exit. If the product is renamed, repackaged or merged into another platform, you want the right to leave without penalty.
6. List what you actually use. Most teams use a fraction of an all-in-one platform. If the list is "dashboards, scheduled reports, and per-user data filtering on our own database," you don't need to replace all of Domo.

What to look for in a Domo replacement

The right alternative depends on which half of Domo you rely on.

If Domo is your data pipeline (pulling from dozens of SaaS apps through pre-built connectors and transforming the data with Magic ETL), you need a replacement for that layer first. That usually means a data integration tool feeding a warehouse, or a platform that bundles both. Expect a real project.

If Domo is your dashboard layer (your data already lives in SQL Server, PostgreSQL, Snowflake, BigQuery or similar, and Domo mostly visualizes it), the move is much simpler. You need a tool that connects to that database, rebuilds the dashboards, and handles per-user data security.

Either way, weigh these:

• Pricing you can see before a sales call. If unpredictable credits are part of why you're looking, don't swap one opaque model for another.
• Where your data lives. Domo ingests a copy of your data into its cloud. Some alternatives query your database live instead, which simplifies security reviews.
• Row-level security. If you use Domo's Personalized Data Permissions (PDP), confirm the replacement enforces per-user filtering on the server, and find out which plan it's on.
• Who's likely to be acquired next. Vendor stability is a fair question to ask after this year.

Quick comparison

Competitor pricing is based on each vendor's published pricing pages as of October 2026 and changes often. Verify before you decide.

1. DashboardFox: for Domo users who mainly need dashboards on their own database

DashboardFox is our product, so weigh this accordingly. It's a fit if your data already sits in a database or warehouse and what you need from Domo is dashboards, scheduled reports and secure sharing.

Where it's strong for Domo users:

• Published, flat pricing. Starter $99/month, Growth $249/month, Scale $499/month, billed by monthly active users rather than credits or seats, with month-to-month billing available. Enterprise Dedicated Cloud starts at $1,499/month billed annually. See pricing.
• Your data stays put. Database connections are live queries, so nothing is copied into our platform. That's a different security posture from ingesting everything into a vendor's cloud.
• Row-level security on every plan. Data Tags filter every query by user, which covers what most teams use Domo's PDP for.
• White-label on every plan. Custom domains and full branding for client-facing dashboards.
• Self-hosted option. A one-time license from $4,995 if you want off vendor clouds entirely. Domo is cloud-only.
• Healthcare. A HIPAA BAA is available on any plan with the Compliance Tier.

Where it falls short of Domo: there's no built-in ETL and no library of pre-built SaaS connectors. You connect to databases, REST APIs and files. There's no native mobile app (ours is being rebuilt), and no AI features yet. If Magic ETL and Domo's connectors do the heavy lifting for you, pair DashboardFox with a pipeline tool and a warehouse, or look at the all-in-one options below.

For a full side-by-side, see DashboardFox vs Domo.

2. Power BI: for Microsoft-centric organizations

Power BI is the lowest entry cost for organizations already on Microsoft 365. Pro is $14 per user per month, Power Query covers lightweight data prep, and Microsoft Fabric provides a full data platform (pipelines, warehousing, notebooks) that can replace much of what Domo did.

Trade-offs: pricing is per seat, so every viewer needs a license unless you buy Fabric capacity. Copilot and other advanced features require a paid Fabric capacity. Power BI Desktop is Windows-only. White-label delivery requires Power BI Embedded and developer work. Moving from Domo's credits to Microsoft's capacity model trades one kind of complexity for another.

3. Zoho Analytics: the closest all-in-one at a lower price

If you liked Domo's "connect everything" approach and want to keep it, Zoho Analytics is the most similar model at a far lower price. It offers pre-built connectors for business apps (Zoho cites more than 500 data sources), drag-and-drop building, an AI assistant (Zia), and cloud or on-premises deployment. Pricing is published by plan.

Trade-offs: every plan caps both users and data rows, so a growing dataset can push you up a tier even if your team doesn't grow. It works best inside the Zoho ecosystem. White-label setup goes through Zoho's team rather than being self-service.

4. Tableau: when visual analysis is the priority

Tableau has the strongest visualization and exploration of any tool on this list, plus a large community and training ecosystem. Tableau Prep, included with Creator licenses, handles data preparation.

Trade-offs: pricing is per seat by role ($75 Creator, $42 Explorer, $15 Viewer on Standard, higher on Enterprise), and all plans require an annual commitment. Centrally managed row-level security requires Enterprise. Tableau isn't a lower-cost destination. Teams usually choose it for analytical depth, not to save money.

5. Qlik Cloud Analytics: enterprise data integration plus analytics

Qlik's associative engine lets users explore relationships across the whole dataset, and Qlik Talend Cloud provides enterprise-grade data integration. Together they're the closest match to Domo's breadth for larger organizations. Qlik Cloud Analytics publishes its tiers: Starter at $300/month for 10 users, Standard at $825/month and Premium at $2,750/month, all billed annually.

Trade-offs: pricing is based on data capacity, so cost grows with data volume, and Talend is a separate purchase. There's a learning curve, and Qlik has made a string of acquisitions of its own. If vendor change is what you're trying to get away from, factor that in.

Migrating off Domo: what actually moves

Most of the work in a Domo migration isn't the dashboards. It's everything Domo did before the data reached them.

• Magic ETL and dataflows: these don't export to other tools. Rebuild the logic as SQL views, stored procedures or warehouse models. Start with the dataflows that feed your most-used dashboards.
• Connectors: list every source Domo pulls from. Sources that already sit in a database connect directly. SaaS sources need either a data integration tool or a BI tool with native connectors.
• Beast Mode calculations: recreate these as calculated fields or in a semantic layer, so every report uses the same definitions.
• PDP policies: map each policy to the new tool's row-level security, and test with real user accounts before go-live.
• Cards and pages: rebuild the 20% of dashboards that get 80% of the views first. Retire the rest.
• Run both tools side by side for a reporting cycle or two, and compare the numbers before you cancel.

If you're moving to DashboardFox, we'll help you rebuild your top dashboards, and you'll talk directly with the engineers who build the product. Talk to an engineer about your Domo setup.

The bottom line

Domo isn't going anywhere this month, and there's no reason to panic. But your contract is now with a different company, and its plans for pricing and packaging are still unknown. Use the time before your renewal to run an export test, measure what you actually use, and get quotes. If your needs come down to dashboards, reports and secure sharing on data you already own, the alternatives cost a fraction of a typical Domo contract and publish their prices.

Frequently asked questions

Is Domo shutting down?

No. Progress Software bought Domo's platform business in September 2026 and has said it will continue serving Domo customers and supporting the platform. The product keeps running, and existing contracts carry over to Progress.

Who owns Domo now?

Progress Software, a publicly traded infrastructure software company, owns the Domo platform, its intellectual property, customer contracts and employees. The deal closed on September 22, 2026. The original listed company kept its cash and tax assets and changed its name.

Will Domo pricing change after the Progress acquisition?

Progress hasn't announced any pricing changes. Because Domo bills through consumption credits, changes are most likely to show up at renewal: credit definitions, rate cards for new workloads, minimum contract sizes, or new bundles. Get any commitments in writing before you renew.

Can I export my data from Domo?

Yes. DataSets can be exported, for example to CSV or Excel, or through Domo's APIs. Magic ETL dataflows, Beast Mode calculations and card designs don't transfer to other tools and need to be rebuilt. Run an export test before your renewal so you know the real effort involved.

What's the best Domo alternative for small and mid-sized teams?

It depends on where your data lives. If it's already in a database or warehouse, a dashboard-focused tool with published pricing, such as DashboardFox from $99/month, covers the reporting side for far less. If you depend on many SaaS connectors, Zoho Analytics is the closest all-in-one at a lower price. Microsoft-centric teams usually land on Power BI.

Acquisition details are from Progress Software's announcements of July 22 and September 22, 2026, and contemporary reporting. Competitor pricing was checked against vendors' published pricing pages in October 2026 and can change. DashboardFox is our product.